Disrupt
Leveraging innovation & design to drive change
Connect
Clarifying brands to create new opportunities
Win
Building sales with a hands-on approach
Right-Hand Man
I operate as a right-hand man for food businesses, taking products from concept to shelf. Working directly with founders, CEOs, and internal teams, my goal is help define a competitive edge—from product concept to IP to sales development— for a meaningful brand stronghold.
About Me
While working in ad agencies, I realized I wanted to develop products from conception. The food world offered the right challenges: ever-changing products requiring fresh thinking, strategy, and implementation.
Below are examples of the journey so far—some my own, and others as a hired-hand. There have been a lot of good times along the way.
NPC Processing
NPC is a protein processor focused on selling portioned / ground / seasoned / cooked products to multi-unit restaurants, meal kit providers, and grocery chains.
CMI Equipment & Engineering
CMI fabricates both small and large food processing equipment for the produce, wet salad, pasta and canned food industries.
Lid Lasso
Founded, invented and licensed a new lid system that allows rigid packaging to hang for in-store display or be carried hands-free.
Birnn Chocolates
Birnn manufactures chocolate truffles for retailers and private label accounts on a national level.
The Chocolate Butcher
The Chocolate Butcher® started as a side project—a blend of my consulting history in the chocolate, machinery and meat industries…packaged in a bag.